About Us




My name is Barbara MacFarlane, and I am the Founder of SB Sentient Beauty LLC/Sentient Beauty Fashions and Facewear.
I invite you to make us your new shopping destination. Feel good when you shop knowing that you are driving change by supporting carbon neutral deliveries, cruelty-free, vegan cosmetics and a circular economy by purchasing our unisex collection's recycled cotton products. 
Our vegan, cruelty-free facewear cosmetics are formulated in Canada and Leaping Bunny Certified. Our sleek, subtle design and lovely products are essential for your daily beauty and skincare routine with a 36 month shelf-life. Our fashions are relevant and beautiful and new products are added daily.
Sentient Beauty Fashions & Facewear is my gift to my daughter showing her that, through her own hard work, creativity, power, and love, she can build a life for herself that is her own. 
We are based in the southwest. I love the landscape, colors and textures of the southwest and choose fashions that reflect that love. 
We hope to inspire you to be a part of our wonderful journey of woman-owned entrepreneurial online shopping. Let's inspire our sisters and daughters to know they are enough. 
Support carbon neutral deliveries, cruelty-free vegan cosmetics and skin care, and circular economy recycled cotton for our unisex collection. 
Cultivate an entrepreneurial woman-owned spirit as a model for women.
I'm a native of New Mexico, where I've enjoyed a life in the southwest where my love of landscape, vistas and blue skies has engendered in me a connection to the earth as my home where ever I'm living. Although I have traveled way beyond New Mexico and throughout Europe I established roots when I had my daughter. Becoming a mother at the age of 47 was the most transformative time in my life. My home is where she is, as she grows and establishes her own vision of the world into which I hope she infuses my love, respect for all living things, our planet, people and self into her own life with her own special gifts and talents.  SB Sentient Beauty LLC originated through inspiration and resourcefulness in our world of continually changing times. My love for creating is manifested in my shop in every aspect of it's operation, but motherhood is my biggest honor in life.  Through my entrepreneurship I hope to teach my daughter that she can be anything she desires through her own vision, power, creativity and hard work.  
My education is in Liberal Arts/Dance/Writing having performed in New York, throughout New Mexico and with the New Mexico Ballet Company. As a lover of fine and performing arts and in creating everyday I was honored to portray one of my favorite artists Georgia O'Keefe in the documentary Bone Wind Fire.  NFB "This Emmy-nominated feature film is an intimate and evocative journey into the hearts, minds and eyes of Georgia O’Keeffe, Emily Carr and Frida Kahlo - 3 of the 20th century’s most remarkable artists. The film uses the women’s own words, taken from their letters and diaries, to reveal 3 individual creative processes in all their subtle and fascinating variety." 
My publications below will give you ongoing insight into my process and thoughts about being a woman with a start-up on eCommerce. One that holds my attention and energy in the hopes of enriching not only your lives, but my own. 
Medium - This platform provided me a way of writing down my journey, and sharing in ways that validated what I was doing and aspiring to do. To become one of my devoted subscribers, please go to: My Sentient Beauty Journey.
My Vegan Life Magazine - My magazine will share my life as a vegan, mother and entrepreneur. Writing is a love of mine that I hope will bring useful and insightful, if not humorous, articles about being vegan.
I thank you for this opportunity to stop and share about myself, as being women, we aren't asked often enough what makes us exceptional or note-worthy. I hope to be included in the company of other amazing women who are making their life what they hope for it to be through eCommerce.
Barbara MacFarlane










Albuquerque, New Mexico

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